Our mission is founded on of a story of strength. It’s about the power of one hYOUman being to forever shape the lives of others by inspiring them to live their best day, everyday. That was the legacy David Novek left behind when he lost his life to Non-Hodgkin’s Lymphoma in 2008. Driven to honor his late father, Brett Novek went on to create good hYOUman, an active-inspired clothing brand designed to empower people to feel their best self. Every collection features amazing fabrics constructed for exceptional comfort and contemporary style. David was the epitome of goodhYOUman. We are committed to sharing his story, and others’, so that we may inspire a community of good hYOUmans all over the world.